While there are over 81 types of marketing, not all of them fit all market segments or all of the products and services we offer, here are the most suitable types of marketing regardless of the product or service you are offering.

Digital marketing

This is undoubtedly the most comprehensive in the digital world, with content marketing, social media, and search targeting.

Marketing that you find on your social networks when you search for something on the internet, such as a car, for example, on Instagram and Facebook start to appear purchase suggestions and promotions related to your tastes and needs, this is the follow-up that digital marketing offers to connect with the consumer.

Content marketing

Content marketing complements digital marketing and makes it grow, but its relevance is due to the fact that it is offered in a relevant and engaging way for the customer, creating customer loyalty and also generating brand recognition. These contents are offered in various formats, eBooks, blogs, social networks, among others.

Social media marketing

Social networks have invaded the world and now allow us to interact more closely between the consumer and the brand, products are offered, suggestions are received, complaints are dealt with, and a better after-sales service is provided thanks to these communication channels. In addition, social networks allow you to segment your target audience in order to optimise the promotion of your product or service.

Interactive marketing

This type of marketing allows greater interaction of the potential or future customer with the brand through infographics, digital books, maps, questionnaires, among others.

Geomarketing

Technology is essential here, as it allows us to know the exact location of potential customers or consumers, this information is used for the segmentation of consumption of the service or product to offer.

Real time marketing

Allows direct communication in real time between the consumer and the brand, for example Facebook, YouTube, Instagram and twitter are used to make live broadcasts with real-time comments and instant response generating a closer connection between the two parties.

Indirect marketing

In many occasions it is recognised as invisible marketing, it is present in a discreet way in videos, commercials, images, series or television programmes, for example: when in a series they use sportswear of a specific brand leaving aside the need to mention it directly.

Affiliate marketing

Through this type of marketing, affiliates receive economic remuneration for each interaction with their link or advertising format. It is also a format widely used in the digital world with interaction in social networks.

Loyalty marketing

It is not enough for the customer to arrive one day, try the product or service and never come back or recommend it again, the ideal is that the customer gets to know the brand, internalises it and has a connection with it, and also recommends it to their acquaintances who in time become potential customers, becoming recurring buyers.

Referral marketing

It goes hand in hand with loyalty marketing, and consists of taking advantage of the positive word of mouth of the community, establishing a relationship of trust and promoting the brand. In digital marketing we can also find this type of marketing but now it is done through recommendations in Instagram stories or Facebook posts, among others.

Now you know the best strategies to grow your business and expand your market segment by providing customer satisfaction and brand recognition, do not wait any longer and grow your business!

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